DIGITAL MARKETING • BUSINESS OPERATIONS • AI
Marketing That Connects Strategy, Data & Execution
I bring together digital marketing, business operations, analytics and AI to help organizations improve visibility, streamline processes and make better business decisions.
Turning Ideas Into Digital Results
From strategy and content to analytics and automation, I work across the digital and operational sides of a business to turn complex requirements into practical solutions.
My experience spans B2B marketing, SEO, paid media, product data, pricing analysis, Power BI reporting, CRM automation and AI-driven marketing.
What I Bring to the Table
Digital Marketing
Developing integrated digital marketing strategies across SEO, paid media, content, social and email.
SEO & AEO
SEO and Answer Engine Optimization focused on improving organic visibility across search and AI-driven answer engines.
Paid Media
Managing Google, Bing, LinkedIn, Meta and OpenAI advertising campaigns with a sustained 4:1 ROAS.
Analytics
Power BI dashboards, profitability analysis, sales forecasting and target-versus-actual reporting that turn data into actionable insights.
Marketing Automation
Building and managing CRM, email marketing and automated nurturing workflows using HubSpot, Power Automate and related tools.
Product Marketing
Coordinating product launches and creating product pages, sell sheets, data sheets, videos and digital assets for B2B audiences.
Business Operations
Connecting marketing, sales, finance, product and operations to keep business initiatives moving efficiently.
AI & Automation
Applying generative AI, automation and AI-driven workflows to improve marketing, research, content and business processes.
From Strategy to Execution
Effective marketing is more than creating campaigns. It starts with understanding the business, identifying the opportunity, using data to guide decisions and continuously improving execution.
Business Strategy & Planning
Understanding business goals, customer needs and market opportunities to build practical strategies that support growth.
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I start by understanding the business, its products, customers and objectives. This provides the foundation for focused marketing, content and operational strategies.
Digital Marketing Strategy
Developing integrated digital marketing strategies across SEO, paid media, content, social media and email.
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I plan and execute digital marketing initiatives across multiple channels, aligning campaigns and content with business objectives and target audiences.
Marketing & Digital Execution
Turning strategy into campaigns, content, product launches, digital assets and automated marketing workflows.
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From product launches and website content to sell sheets, email campaigns and marketing automation, I manage the execution that brings digital strategies to life.
Analytics & Optimization
Using data, reporting and performance insights to measure results, identify opportunities and continuously improve.
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I use Power BI, marketing analytics and performance reporting to track profitability, sales, campaigns and targets, turning data into actionable business decisions.
Creating Content That Connects
I create digital content that turns products, ideas and technical information into clear and engaging experiences for customers and business audiences.
Connecting Marketing, Data & Technology
Modern marketing doesn't operate in isolation. I work across the tools and systems that support the customer journey from search and advertising to CRM, analytics, content, product data and automation.
Selected Work
A selection of marketing, analytics, product and digital initiatives I've worked on throughout my career.
B2B Digital Marketing
Integrated SEO, paid media, content and digital campaigns for the industrial packaging sector.
Focus: SEO • Paid Media • Content • B2B
Power BI Business Dashboards
Developed dashboards for sales performance, profitability, margin analysis, order tracking, forecasting and target-versus-actual reporting.
Focus: Power BI • DAX • Analytics
Marketing Automation
Built and managed email marketing and automated nurturing workflows to support customer engagement and marketing pipelines.
Focus: HubSpot • Automation • Email Marketing
Product Launch & Digital Assets
Coordinated new product launches across SharePoint and web, creating product pages, sell sheets, data sheets, videos and supporting digital assets.
Focus: Product Marketing • Content • Digital
Pricing & Margin Analysis
Managed pricing from supplier cost and market changes through retail and distributor pricing while maintaining target margins.
Focus: Pricing • Excel • Analytics • Business Operations
SEO & Answer Engine Optimization
Conducted SEO/AEO audits, keyword research and AI-focused content initiatives to improve organic and answer-engine visibility.
Focus: SEO • AEO • AI • Content
Results That Matter
20% YoY Revenue Growth
Reallocated a $100K+ annual marketing budget across SEO, paid media, content and channel mix to improve online visibility and support revenue growth.
4:1 Sustained ROAS
Managed multi-platform advertising campaigns across Google, Bing, LinkedIn, Meta and OpenAI Ads.
110% ROI Through SEO
Conducted SEO and AEO audits, keyword research and prompt analysis to improve organic visibility.